Monday, March 27, 2017

Faking It With Style Or Just Duping Yourself?

Over recent years, there has been a change in trends.

Once, society had a tendency to focus on the unobtainable. To look to wealth as the marker of success. People looked for high-end items, from their personal care products to the car they chose to drive. Money and status were flaunted, seen as the height of success.

Of course, to an extent that’s still true. The rich and famous will always take center stage in the public attention; the affluent will always draw attention with their wealth. But for the rest of us mere mortals, become a bargain hunter stopped being a bad thing. In fact, it went further: not spending money, learning to how to coupon, getting good deals, hunting the best prices - they became the wanted traits to have. And better than the adoration of wealth that went before, it was something we could all do.

Then - because humanity repeats the same mistakes, time and again! - it started to go a little bit too far. Noticing that the tide had turned, producers and manufacturers decided to go down the “cheap and affordable” route. On the production side, one of the biggest costs when you pursue this route is innovation. If you’re focusing on lowering costs and thus the price for your consumer, then the innovation has to go.

Thus, The Dupe Industry Was Born

The dupe industry is a powerful one with a lot of sway. It takes products - from makeup to interiors - that are produced by high-end, high-price tag manufacturers… and then it makes almost identical products for a much lower cost.

Some brands have built their reputation on duping. Rather than spend their profits on innovation, then take the ideas resourced, developed, and nurtured by the high-price items and then scalp the idea.

To an extent, it works for consumers. We all want to pay a bit less and have more money in our pocket, so what does it matter?

The Cost of Dupes

The problem with dupes is that innovation is not the only way that money is being saved. Often, productive costs are much lower because the quality of the items used is nowhere near the real deal. At first glance you might mistake cost-effective laminate for real wood flooring, but live with it for more than a week and the difference will quickly become apparent. The $3 lipstick might be the same shade as the $30 from the high-end producer, but it’s going to rub off when you so much as look at a glass of water. And even in the basics of decor: the metal planter is duped with a plastic version that quickly begins to lose its metallic paint effect.

Does It Matter?

This is the big question and one that you can only answer for yourself. However…


  • Dupes make the inaccessible accessible.
  • They are cheaper and often easily found.
  • For small items, they are a good cheap alternative.


  • Dupes encourage what amounts to intellectual property violations.
  • The lower price has to come from somewhere and it’s often quality.
  • They may be made with less reputable ingredients or component parts than you would expect.

Which way do you lean? Comment down below?

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